Elmuhtaseb Bookshop
مكتبة المحتسب
For the second project we approached a bookshop in Downtown Amman. El Muhtaseb is a business with a sixty-year history and an established reputation. The shop is a local landmark – it has developed with Amman and the local community. Inside, there is something for everyone, and the previous signage had a strong aesthetic with a vintage flavour.
We wanted to work with the existing facade, to incorporate the old-style shop front into the new design. So elements were blended with some new ideas to create a strong typeface and logo. The bright red shop front remains, with black outlines used to enhance the design. A simple signage highlights the books on display instead of competing with them. The process was intricate – taking five months to complete, and incorporating designs for the internal signage and branded business equipment. There is also a new silhouette on the shop shutter – featuring the owner himself and his love of fishing - both for books and other animals.
Sketches
Installation
The Redesigned Shopfront
Internal Signage System, Staitonery
With a photo from 1985
Goodness
Credits
Hussein Alazaat
Art Director
Ali Almasri
Designer
Photography
Hussein Alazaat
Essa Almasri
Thanks
Rebecca Ryan
Dima Maurice
Ahmad Humeid
Musab Abu Alhaija
Alaa Ali
Ahmed Haroun